The Obama White House’s decision to challenge Fox News appears driven equally by strategy and frustration. It is also a test case for politicians in both parties.
That is because partisan fragmentation throughout America’s news media and their audiences has grown significantly. Future Republican presidents will have to decide, as Team Obama has, how to buck or accommodate that trend.
Fox News has attracted the most attention because of its “fair and balanced” challenge to its competitors and its success. But the audiences of its competitors have tilted sharply in the other direction.
The Pew Research Center for the People and the Press offers some new data on media polarization.