The process Americans use to get news is based on foraging and opportunism. They seem to access news when the spirit moves them or they have a chance to check up on headlines. At the same time, gathering the news is not entirely an open-ended exploration for consumers, even online where there are limitless possibilities for exploring news. While online, most people say they use between two and five online news sources and 65% say they do not have a single favorite website for news. Some 21% say they routinely rely on just one site for their news and information.
In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory. These new metrics stand out:
- Portable: 33% of cell phone owners now access news on their cell phones.
- Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
- Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
Search This Blog
Wednesday, March 3, 2010
News: Portable, Personalized, Participatory
Our chapter on mass media looks at new technological developments, and a recent study by the Project for Excellence in Journalism provide fresh information: