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Wednesday, July 7, 2010

Opposition Research and the Midterm

A Washington Post article points out two themes that we discuss in our book. First, campaigns typically use opposition research to discredit the other side -- a practice that dates back to the Founding era. Second, midterm elections tend to reflect judgments on the president's performance.

Democratic leaders are trying to frame the November midterm elections not as a national referendum on the party in power but as local choices between two candidates.

"We can win the contrast, but not the referendum," Democratic strategist Steve Murphy said. "What is critical in this election cycle is for Democratic candidates to hold Republican candidates accountable for their views."

Republicans see the Democrats' strategy as a sign of weakness.

"When the issues are cutting against you, it is typical for a party in trouble to resort to other means," said Ken Spain, spokesman for the National Republican Congressional Committee. "With the unemployment rate unacceptably high and President Obama's approval rating falling, they have nothing left to run on other than character assassination."

Democratic officials are advising campaigns to hire trackers to follow their Republican opponents to public events with video cameras, ready to catch any gaffe or misstatement. And the Democratic National Committee last week issued a call to the public to submit any embarrassing audio or video of Republicans, as well as copies of their direct-mail advertisements.

Party officials would not say how many staffers are working on opposition research. Such work used to be farmed out to campaign consultants, but the DCCC brought research operations in-house in 2008 to be more nimble. "It may appear to be more aggressive this cycle because what we're finding on Republicans is so rich," Vogel said.