For the fourth straight year, the majority of Americans say they have little or no trust in the mass media to report the news fully, accurately, and fairly. The 57% now saying this is a record high by one percentage point.
The 43% of Americans who, in Gallup's annual Governance poll, conducted Sept. 13-16, 2010, express a great deal or fair amount of trust ties the record low, and is far worse than three prior Gallup readings on this measure from the 1970s.
Nearly half of Americans (48%) say the media are too liberal, tying the high end of the narrow 44% to 48% range recorded over the past decade. One-third say the media are just about right while 15% say they are too conservative. Overall, perceptions of bias have remained quite steady over this tumultuous period of change for the media, marked by the growth of cable and Internet news sources. Americans' views now are in fact identical to those in 2004, despite the many changes in the industry since then.
Democrats and liberals remain far more likely than other political and ideological groups to trust the media and to perceive no bias.
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Wednesday, September 29, 2010
Poll on Media: Trust and Bias