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Thursday, September 22, 2011

The Public Looks at the Media

Our chapter on the mass media looks at issues of bias and reliability. The latest Gallup survey suggest that the public sees problems:
The majority of Americans still do not have confidence in the mass media to report the news fully, accurately, and fairly. The 44% of Americans who have a great deal or fair amount of trust and the 55% who have little or no trust remain among the most negative views Gallup has measured.

The majority of Americans (60%) also continue to perceive bias, with 47% saying the media are too liberal and 13% saying they are too conservative, on par with what Gallup found last year. The percentage of Americans who say the media are "just about right" edged up to 36% this year but remains in the range Gallup has found historically.
The Pew Research Center offers more detail:
Negative opinions about the performance of news organizations now equal or surpass all-time highs on nine of 12 core measures the Pew Research Center has been tracking since 1985. However, these bleak findings are put into some perspective by the fact that news organizations are more trusted sources of information than are many other institutions, including government and business.

Further, people rate the performance of the news organizations they rely on much more positively than they rate the performance of news organizations generally.

And the public’s impressions of the national media may be influenced more by their opinions of cable news outlets than their views of other news sources, such as network or local TV news, newspapers or internet news outlets. When asked what first comes to mind when they think of “news organizations,” most name a cable news outlet, with CNN and Fox News receiving the most mentions by far.