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Wednesday, October 26, 2011

GOP Rapid Response

Political figures are embracing social media, not just in campaigns, but in day-to-day politics between elections. Jennifer Steinhauer writes at The New York Times:

Barely a minute goes by between the time Mr. Obama — or a high-ranking member of his administration — makes a speech, holds a news conference or says something to a talk show host, and a team of young Republican House staffers, fueled by pizza and partisanship, punches back.

It’s a bit of a table turn on Mr. Obama, whose 2008 campaign capitalized on social media in a way that left Republicans bruised and scrambling. Now, after a post-election order from Speaker John A. Boehner that year, House Republicans have embraced Twitter as their karaoke microphone to push their message against the White House bullhorn.

The insta-Tweet has revolutionized rapid response operations that just two years ago relied heavily on cable television, e-mails and news conferences to spread the word of the opposition, which often took a day or two to gain momentum. That time lag could delay the message from taking hold, a result Republicans were eager to undo.

Sarah Peters writes at The Hill:

Republicans have again co-opted an Obama administration slogan to mock the president.

On Monday, the GOP used Obama's #WeCantWait hashtag to criticize Democrats for the state of the economy.

"#WeCantWait to make @BarackObama a one-term president," tweeted Republican National Committee Chairman Reince Priebus.