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Monday, June 25, 2012

Dealing with the Media

Our chapter on mass media analyzes how public figures try to reach the public.  Here are some practical tips:

  • What do you want to say? 
  • Whom do you want to reach? 
  • How do you want them to react? 
  • What resources are available to you? 
What is newsworthy?
  • Niche story or general interest? 
  • What geographic area would have an interest? 
  • What beats and bureaus would cover? 
  • Print story or TV story? 
Qualities of an effective message: SUCCES
  • Simplicity
  • Unexpectedness
  • Concreteness
  • Credibility
  • Emotions
  • Stories