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Friday, February 15, 2013

Demographics of Social Media

Many posts have dealt with social media, and a boxed feature in the second edition of the textbook looks at social media's political impactA new report from Pew provides some demographic data:
A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services.
Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%). Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than rural internet users to use social networking.
Read on for a demographic portrait of various social media services.
To view a breakdown of social networking site use by age group, over time, please visit our social networking summary page.

 The landscape of social media users