U.S. stock ownership remains below where it was before the financial crisis in the fall of 2008, with declines since then evident among most major subgroups of the population. Adults aged 65 and older and those with an annual household income of $100,000 or more are two groups whose ownership rates have held firm.
These findings are based on combined data from Gallup's annual Economy and Personal Finance survey, conducted each April and including more than 18,000 U.S. adults since 2001. The survey asks U.S. adults whether they personally or jointly have money invested in the stock market, including in individual stocks and stock market funds such as 401(k)s and individual retirement accounts (IRAs).
Before the 2008 financial crisis, 62% of U.S. adults, on average, said they owned stocks. Since then, the average has been 54%, including lows of 52% in 2013 and 2016. In Gallup's April 2017 update, 54% of Americans report having money invested in stocks.