DNA and the Declaration

AdWeek reports:

John Trumbull’s iconic “Declaration of Independence” painting captures a defining moment in American history, as the signers of the document lay the groundwork for the philosophy behind the future nation.

For its Fourth of July campaign, Ancestry.com recreated the painting with a variety of Americans from different ethnic backgrounds, showing how far our nation has evolved from the days of white men in powdered wigs. As it turns out, all of these people have one rather significant detail in common.

Everyone in the spot, which is the first work for the brand from Droga5 New York, is a descendant of the one of the signers of the Declaration of Independence. Droga5 was officially named Ancestry.com’s lead creative agencyearlier this month.