Writing clear and neutral survey questions is much more difficult than it might seem. We spend a lot of time thinking about the phrasing and ordering of our survey questions. Paying close attention to these seemingly minor factors makes a huge difference. It helps us avoid the trap of poorly worded or leading questions, which can skew survey results.
Check out the video for a quick behind-the-scenes tour of the many ways writing survey questions can go wrong, and the steps you can take to avoid these pitfalls. We hope it will be a helpful guide.