At Axios, Nicholas Johnston reports on non-media companies producing media:
- Airbnb this year started a print magazine — it's free for hosts or $18/year for everyone else.
- Goldman Sachs has a talk show.
- Blue Apron, Slack, Away, Shopify and Casper have created their own podcasts.
- Verizon is hiring an "Editor in Chief-Social" to oversee an editorial team tasked with "high frequency coverage" of Verizon activities.
By the numbers: The proportion of people on LinkedIn who report they work in content/editor roles at non-media companies has grown by 32% in the past decade, according to LinkedIn data. The biggest increases were at "consumer," "high tech" and "corporate" firms, like marketers and consultancies.
Yes, but: Sara insists that I note much of this content creation is not typical news or journalism; many of these editor jobs are more accurately described as "head of content" roles.