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Monday, August 23, 2010

Bloggers for Hire

Our chapter on the mass media discusses the increasingly important role of bloggers. The Daily Caller reports that some of them are not independent voices:
Katie Couric once described bloggers as journalists who gnaw at new information “like piranhas in a pool.” But increasingly, many bloggers are also secretly feeding on cash from political campaigns, in a form of partisan payola that erases the line between journalism and paid endorsement.
“It’s standard operating procedure” to pay bloggers for favorable coverage, says one Republican campaign operative. A GOP blogger-for-hire estimates that “at least half the bloggers that are out there” on the Republican side “are getting remuneration in some way beyond ad sales.”
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On the left, many of the once independent bloggers are now employed by, or receive money from, liberal organizations like Media Matters, the Center for American Progress and Campaign for America’s Future.

Some critics allege that the funding sources have distorted the once vibrant voice of the liberal blogosphere, discouraging dissent in favor of staying “on message” to help President Obama and Democrats in Congress pass their legislative agenda.

Indeed, many of the groups now employing liberal bloggers meet with White House aides for a weekly strategy session on Tuesday afternoons organized by the group Common Purpose.

The Common Purpose meeting every Tuesday afternoon at the Capitol Hilton brings together the top officials from a range of left-leaning organizations, from labor groups like Change to Win to activists like MoveOn.org, all in support of the White House's agenda. The group has an overlapping membership with a daily 8:45 a.m. call run by the Center for American Progress' and Media Matters' political arms; with the new field-oriented coalition Unity '09; and with the groups that allied to back the budget as the Campaign to Rebuild and Renew America Now.