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Wednesday, August 29, 2012

Public Prefers Professional Press

Previous posts have examined the public's attitudes toward the news media.  Jeff Sonderman writes at
The public’s trust in the institution of the press may be fading, and digital platforms have opened the publishing world to anyone with a desire to speak, but it seems professional journalists themselves are not seen as obsolete.

More than 60 percent of U.S. adults say they “prefer news stories produced by professional journalists,” and more than 70 percent agree that “professional journalists play an important role in our society,” according to new survey data from the Reynolds Journalism Institute.

Respondents also disagreed with a social-media-centric model (that most news should come through trusted friends) and disagreed that it doesn’t matter who produces the news.