Friday, November 2, 2012

Political Videos Online

Political videos are big this year, as Pew reports:
55% of registered voters have watched political videos online this election season. We asked about six different types of political videos and found that, among registered voters who use the internet:
  • 48% watch video news reports about the election or politics
  • 40% watch previously recorded videos of candidate speeches, press conferences, or debates
  • 39% watch informational videos online that explain a political issue
  • 37% watch humorous or parody videos dealing with political issues
  • 36% watch political advertisements online
  • 28% watch live videos of candidate speeches, press conferences, or debates
We also find that political videos are highly social. Some 52% of registered voters say that other people have recommended political videos for them to watch this election season, with social networking sites playing a prominent role in this process. In addition, 19% of registered voters have recommended online political videos for other people to watch.