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Monday, November 26, 2012

Youth Vote 2012

In winning reelection, Barack Obama won 60% of the vote among those younger than 30. That was down somewhat from 2008, when Obama won nearly two-thirds (66%) of the votes of young people. However, Obama’s youth support may have been an even more important factor in his victory this year than it was in 2008.
The divide between young voters and older voters was as stark this year as it was in 2008. While Obama lost ground among voters younger than 30, he still won this age group by 24 points over Mitt Romney (60% to 36%). He also maintained a slimmer advantage among voters 30 to 44 (52% Obama, 45% Romney), while losing ground among those 45 to 64 and those 65 and older.
Among all voters 30 and older, Obama ran behind Mitt Romney (48% for Obama, 50% for Romney). Four years ago, Obama edged John McCain, 50% to 49%, among all 30+ voters.
In Florida, Ohio, Virginia and Pennsylvania, Obama also failed to win a majority of voters 30 and older. Yet he swept all four battleground states, in part because he won majorities of 60% or more among young voters.
Just as critically, young people made up as large a share of the overall electorate as they did in 2008, according to the national exit poll (19% in 2012, 18% in 2008). As recently as September, young voters were significantly less engaged in the campaign than they had been four years earlier. But their interest and engagement levels increased in the campaign’s final weeks. In the Pew Research Center’s final pre-election survey, as many registered voters under 30 said they were giving a lot of thought to the election as did so in the last weekend of the 2008 race.