In the last four years, ForAmerica has quietly amassed what it likes to call a "digital army" on Facebook—a force that that now numbers more than 7 million. The group's spectacular growth can be explained in part by the paid acquisition of its members through targeted advertising. But thanks to a daily stream of savvy and snackable red-meat messaging, these mercenaries have become loyal conservative digital soldiers whose engagement is attracting new recruits. These days, a routine post on ForAmerica's page reaches more than 2 million people, achieves more than 100,000 "likes," and has tens of thousands of people repost and comment.
But shutting down the White House switchboard this summer was just a warm-up act. [David] Bozell and his father, Brent Bozell, the group's chairman and a fixture in the hard-liner wing of GOP politics, have been positioning their troops for a bigger battle: policing the 2016 Republican presidential race.
"Anybody who runs as a conservative," Brent Bozell declared, "is going to have to satisfy our army."