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Sunday, July 10, 2016

Media Convergence

As the ways people consume news grow more complex, Americans are becoming less likely to view their news sources in terms of how they get news -- radio, television, print or internet -- and more in terms of who specifically provides it. Forty-eight percent of U.S. adults still identify a type of media as their main news source, but that is down from 58% just three years ago. Meanwhile, the percentage naming a specific media organization is up from 30% to 42%.
The shift in thinking on the subject is partly powered by Americans' increasing ability to gather news from a single organization on multiple platforms. Every major television and print news organization has a presence on the internet, and internet sites produce videos that, through streaming devices, can be viewed on a television screen.
Social media sites such as Facebook and Twitter have had a major influence as primary news sources within the past three years. The overall percentage of mentions has grown only from 2% to 6% during that time, but this disguises the explosion in growth among younger Americans. This year, 15% of those aged 18 to 34 list a social media site as their main news source -- up from 3% in 2013. Four percent of those aged 35 to 54 now list it as their main source, up from 1% in 2013. Among those aged 55 and older, 1% listed it as their main source three years ago, and 1% list it as their main source today.

Those younger than 35 are also more likely to list specific internet sites that are not part of social media, with 7% naming one as their main news source, compared with 3% of those 35 to 54 and 1% of those 55 or older.