The shift of advertising from print to digital is hurting newspapers. But it is not helping online news as much as one might think.
Total digital advertising revenue has jumped 25% in 2017 across all types of digital outlets, not just news, according to eMarketer. This has been especially true of mobile advertising revenue, which totaled $61 billion in 2017, roughly equal to the totalamount of digital advertising revenue just two years prior, in 2015 ($60 billion) – and which goes hand in hand with Americans’ increased use of mobile for news. However, news organizations seem to share little in this bonanza – 52% of all digital display advertising revenue goes to just two companies: Facebook and Google.