The 2022 Edelman Trust Barometer finds faith in government and media continues to drop, perpetuating a cycle of distrust that “threatens societal stability.”
The survey of 36,000 consumers in 28 countries found 48% of respondents view government and 46% view media as divisive forces today, versus business and NGOs which fared better with 31% and 29% respectively.
On top of that, government leaders (42%) and journalists (46%) are the least trusted societal leaders, whereas people have the most confidence in coworkers (74%) and scientists (75%). Most respondents also believe that the government (66%, up nine points) and journalists (67%, up 8 points) are lying to them.
The numbers show a precipitous fall from grace for government, which was the most trusted institution in May 2020 but has dropped 13 points (from 65% to 52%) to third behind business (61%) and NGOs (59%). Only the media (50%) fared worse.
“Government is seen as less competent than business, and we are in a whole new game,” said Edelman CEO Richard Edelman. “We have very big problems and government isn’t seen as able to manage them.”
The collapse in government trust was particularly acute in developed democracies (not one reached a 60-point score), largely pinned to respondents in every one of those countries believing they will be worse off financially in five years — and 85% fear they will lose their jobs to factors including automation. The US ranks 43 in the trust index (a 10-point drop since 2017), 40 points lower than China, at 83.
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Tuesday, January 18, 2022
International Drop in Trust
Diana Marszalek at Reuters: