Many posts have discussed social media.
Galen Stocking, Regina Widjaya, Luxuan Wang, and Naomi Forman-Katz at Pew:
Bluesky is an emerging social media site with similar features to X (the platform formerly known as Twitter). It has become a destination for many news influencers, especially those who lean to the political left, according to a new Pew Research Center analysis.
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March 2025. Most of these influencers – including left-leaning ones – are also on X and post there frequently.
Related: America’s News Influencers
What is a news influencer?
In this study, we use the term “news influencers” to refer to individuals who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube. News influencers can be journalists who are or were affiliated with a news organization or independent content creators, but they must be people and not organizations.
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About one-in-five U.S. adults (21%) say they regularly get news from news influencers on social media, according to a survey of 10,658 Americans conducted in summer 2024. This is especially common among younger adults: 37% of those ages 18 to 29 say they regularly get news from influencers. But there are minimal differences between Republicans and Democrats on this question.
