Many posts have dealt with misinformation, disinformation, and partisan pseudo-news sites.
Earlier this year, as the political battle over Congressional redistricting brought California into the national spotlight, Facebook users were shown a curious series of ads.
The ads, from a straightforward-looking news site called the California Courier, often felt a lot like campaign commercials, linking to articles hammering Democrats in the state, including Gov. Gavin Newsom. Few punched in the other direction, toward Republicans. One said “California Democrats just rewrote their gerrymandering plan so voters will see their partisan map on the ballot this November.” Another called Proposition 50, which passed in November, “a scheme critics say is meant to undermine voter-approved protections and entrench one party rule in California.”
A reader who clicked through to the Courier’s website would find stories that largely align with a conservative view of the news, like a video of a child “riding a scooter through San Fran’s drug-ravaged streets,” or an anonymous piece that cites “confidential sources” cautioning against a “left-wing educator” running for a position with an Orange County school district.
What a reader would not find is any disclosure of the Courier’s ownership or funding, including what appear to be ties to a network of conservative organizations in California that, according to one researcher, scaled up a series of right-leaning news sites in three other states just ahead of the 2024 election.
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One of the named writers describes himself on social media as a “content creator” for the Lincoln Media Foundation, a conservative group, and links to Courier articles. Another shares a name with a Republican strategist based in Orange County, and a third lists a resume with conservative organizations in a short bio.
The Lincoln Media Foundation is tied to the Lincoln Club, a group based in Orange County that bills itself as “the oldest and largest conservative major donor organization in the state of California.” The club funnels anonymously-donated money to conservative candidates and causes.
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Researchers have taken to calling sites like those operated by Lincoln Media “pink slime” news, a name coined after a meat-industry additive. These sites don’t produce outright false news, like others, but they do not meet basic journalistic standards. That often means low-quality content and failing to disclose associations with outside organizations..
The sites generally aren’t designed to generate revenue, but to sway public opinion. The majority, according to researchers, lean toward a conservative agenda, and if the site’s stories gain traction on social media, they can travel widely.