Many posts have discussed social media.
Maggie Severns, Natalie Andrews, Josh Dawsey, and Eliza Collins at WSJ:
Last summer, Donald Trump’s 28-year-old former campaign aide Alex Bruesewitz had some new advice for the president: reclassify marijuana as a less dangerous drug. “Nearly 70% of Republican voters support Trump on this. No brainer!,” he said to more than 640,000 followers on X.
What Bruesewitz left out of the post: A political-action committee funded by legal marijuana’s biggest players had just paid him $300,000.
Trump’s return to the White House has transformed the federal government and upended the business of lobbying, creating a new class of Washington operatives that blur the lines between consulting, advocacy and journalism.
Corporate and foreign interests that used to rely primarily on paid lobbyists to pitch their case to lawmakers and administration officials are instead pouring money into trying to get their cause promoted by a group of young, conservative influencers known to be close to Trump’s staff.
A camera-ready pack of Gen-Z social-media natives—many of whom were too young to vote when Trump announced his first run for office—are reaping the rewards. They don’t work for traditional news outlets and are thus unshackled from newsroom ethics rules, such as the typical ban on accepting gifts worth more than $25. They don’t have to follow the disclosure laws that apply to big-money super PACs or lobbyists. And they have large followings eager to hear pro-Trump views, a gold mine for those looking to sway both Washington and the public.
Israel made plans over the past year to spend $900,000 on an influencer campaign with a U.S. audience, according to disclosure documents, as Israel fights negative sentiment on the right. Prime Minister Benjamin Netanyahu met with conservative social-media stars on at least two of his visits.
The solar energy and health industries have paid thousands of dollars to influencers to support their interests, according to people who have been offered or participated in such deals. Qatar, beverage interests and others have courted those with online political followings.
MAGA influencers are turning access to the White House into lucrative new businesses. Trump’s former campaign manager Brad Parscale has pivoted from campaigning to running a prominent firm that specializes in connecting influencers to companies and others willing to pay for their posts.
