An important thing to remember about the Hispanic population is that they are heavily oriented toward upward mobility and see themselves as being able to benefit from available opportunities to attain that. Three-fifths of Latinos in the national exit poll said they believed life would be better for the next generation of Americans.
They are also patriotic. By well over 3:1, Hispanics in the VSG survey said they would rather be a citizen of the United States than any other country in the world and by 35 points said they were proud of the way American democracy works. These findings on patriotism are confirmed by results from the 2020 More in Common Identity and Belonging study, where the views of Hispanics contrasted starkly with the negative views of progressive activists.
Clearly, this constituency does not harbor particularly radical views on the nature of American society and its supposed intrinsic racism and white supremacy. They are instead a patriotic, upwardly mobile, working class group with quite practical and down to earth concerns. Democrats will either learn to focus on that or they will continue to lose ground among this vital group of voters.
As Democrats seek to reach out to Latino voters in a more gender-neutral way, they’ve increasingly begun using the word Latinx, a term that first began to get traction among academics and activists on the left.
But that very effort could be counterproductive in courting those of Latin American descent, according to a new nationwide poll of Hispanic voters.
Only 2 percent of those polled refer to themselves as Latinx, while 68 percent call themselves “Hispanic” and 21 percent favored “Latino” or “Latina” to describe their ethnic background, according to the survey from Bendixen & Amandi International, a top Democratic firm specializing in Latino outreach.
More problematic for Democrats: 40 percent said Latinx bothers or offends them to some degree and 30 percent said they would be less likely to support a politician or organization that uses the term.